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This web site jrfirefighters.com states the following, "Vol 1 2013 - Print the 2013 Issue." We noticed that the website also stated " Junior Firefighters - A Beautiful Sunrise Start." It also said " The Junior Firefighter programs could become the beginnings of a new beginning for Fire Departments across the country and world. It may be time for Junior Firefighter programs to coordinate and unite in their efforts, please read on. A good program will keep them interested, think outside the box and make them feel comfortable. What should you expect as a Rookie. Starting a Junior Firefighter Program. Fri, Apr 12, 2013." The header had Jr Firefighters Jr firefighters as the highest ranking optimized keyword. It is followed by junior firefighter, JR, and junior which isn't as ranked as highly as Jr Firefighters Jr firefighters. The next words jrfirefighters.com used was firefighter. cadet was included but might not be understood by search engines.